Outside The Box Ministry

The other day Rob was talking about branding. I think this is a very important topic for ministries to grasp, particularly when they have products or resources they are distributing. What goes hand and hand with branding is the importance of strategy.

Those who have implemented a strategy along with their resources have had great success most of the time. For example, The Purpose Driven Life has been so successful because Rick Warren implemented a strategy for the book. The JESUS Film, which has been seen by over 5 billion worldwide, has been successful because they have a strategy for distributing the film.

I could go on and on. If you have products you are promoting, what is your strategy?