Cookie and a Book- Free Prize Inside
Jul 7th, 2007 by Doug
Last night while visiting my local Barnes & Noble, which my wife and I enjoying doing often, I very much enjoyed eating a chocolate chuck cookie from Starbucks and read a lot of the book, Free Prize Inside: How to Make a Purple Cow by Seth Godin.
In his book, which is an easy read, he outlines how a company should rethink how they spend their money on advertising, doing BIG innovation projects and R&D. Instead they should focus on “soft innovations”. These are about small ideas that anyone in an organization can think of. It is all about what Godin calls, “making your product into a Purple Cow.”
You can apply this idea to your organization or church by creating an environment for your staff or congregation to be a “champion” of an idea they might have that can bring change or a great opportunity that can make an impact on your community, nation or world.
The surprising thing is that churches and businesses will usually try and think of the BIG thing that will get attention but it is the SMALL things (exceptional greeters, great follow up, delivering cookies to first time visitor’s homes) that can make a Purple Cow or generate buzz.
And there’s nothing like a cookie, coffee, and hanging at a book store!